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Total Experience Made Easy

Operating Global with a Virtual Office out of Amsterdam. Understanding local cultures and trends. Make the next move for your organization. Engage with a team of true Total Experience and Omnichannel experts that are committed to your growth and success. Connect with us today to learn more about how we can transform your business.

Meet the Founder

Loek Berendsen Omnichannel Total Experience Transformation Bold Rethink

Meet the founder behind Bold Rethink: Loek Berendsen. Pioneering Total Experience and Omnichannel Transformation more than 15 years.


In a world where Omnichannel, Retail, E-commerce and Total Experience are in a constant state of flux, I founded Boutique Consultancy firm Bold Rethink with a deep understanding that staying ahead means more than just embracing the latest technology. My passion lies in crafting personalized and intricate strategies that redefine the retail landscape.


As an experienced, optimistic, and enthusiastic strategist, I excel in the realm of Global Omnichannel, Total Experience and Unified Commerce. But my focus goes beyond technology; it centers on transforming teams, aligning objectives, and enhancing both employee and customer experiences. At Bold Rethink, we believe that a successful strategy revolves around the harmonious convergence of these elements to create the perfect Total Experience.

For over 15 years, I've been a driving force behind solution visions, defining roadmaps, and collaborating closely with corporate cross-country teams and stakeholders. Increasing sales, customer satisfaction and reducing costs. The customer is always at the heart of every decision, and I pride myself on being a Customer Obsessed Technologist and Critical Thinker.


In a rapidly changing retail landscape, it's essential to remain at the forefront of the Omnichannel Ecosystem. That's why, at Bold Rethink, we ensure that your business thrives on a global scale. Our airtight strategies maintain a seamless online and retail shopping experience, leveraging the power of Omnichannel, Total Experience and Unified Commerce.


Together, we embark on a journey of transformation, innovation, and growth. With my expertise and your vision, we'll pioneer a new era of retail excellence, leaving a lasting impact on your customers and driving your business to unprecedented heights.


Let's unlock the true potential of your business and create a retail experience that sets you apart from the competition. With Bold Rethink, the future of Omnichannel retail is brighter than ever before.

Contact us

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Bold Rethink
Omval 111

1096AA Amsterdam

The Netherlands

KVK /Chambers of Commerce:

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